Many people have heard of SEO and SMM but they don't really understand what it is. So what is it really? Do you really need it to have a successful online business? Well, I am here to answer your questions!
What is SEO?
SEO, aka Search Engine Optimization, is an online marketing strategy that makes a website more visible in search engines, like Google. It makes a website appear high in search results for chosen keywords. For example, if you have a online clothing store, a keyword that would be good to rank for is 'buy clothes online'. The right SEO service can rank any website for any keyword. Unfortunately, SEO is a long term process and the short term results will not be highly visible. However, once a website ranks high for a certain keyword, keeping that ranking is quite easier than achieving it in the first place.
SEO comes in two forms. On page SEO and off page SEO. On page SEO has to do with optimizing a page for certain keywords. It is important for SEO purposes but off page SEO is the most important factor. Off page SEO involves gaining backlinks to your website. Getting backlinks with the anchor text as your keyword is the best way to improve your search engine rankings. You can get backlinks in a variety of ways including: article submission, blog comments, forum profiles, web 2.0 submission, and social bookmarking.
What is SMM?
SMM, or Social Media Marketing, is the process of gaining quality website visitors and fans through social networks. The best sites to do this on are Facebook and Twitter. Youtube is also a great source for certain niches. The right SMM service will gain quality, targeted Twitter followers and Facebook fans. SMM is a great way to get traffic while beginning and SEO campaign. SMM results can be seen much quicker than SEO, in general.
Combining SEO and SMM into one service is a fantastic way to make an online business successful. That is why we, at Deuce G Marketing, provide this service in your Complete Package. You can find out more about this package, as well as others, on our Services pages.
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